My search of Web 2.0 and marketing ended up in a related area, mobile technology. An interesting article I found refers to using 3G to reach mobile consumers directly with web content. And the subsequent problem being consumers' reluctance to pay for commercial content. Mobiles must surely play a large role in this space, if not today, in the near future. Already iPhone's allow an integrated Web 2.0 interface - and businesses are seeking to use mobiles to deliver promotions and information to consumers.
Then I found an interesting article in JAR on Web 2.0 and word of mouth (Word of mouth on the web: the impact of web 2.0 on consumer purchase decisions) - and te good thing about this is that it actuallt may relate to a research project on social media that we are currently working on... so all in all, a successful 'search session'...
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sometimes the pace of development around mobility is just mind boggling - but my question would be who are we in touch with - are they all early adopters ....??
ReplyDelete.... and just quickly - (the letters to check for bots for the last post were almost rude) and I like the short profile very good.
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